Lucy Coote

Community Ambassador

Lucy Coote has been working in the funeral profession for over ten years, initially working for Rosedale in Beccles and qualifying in Funeral Arranging and Administration. Following eight very happy years assisting families to arrange funerals, Lucy’s role within the company evolved into one of a Community Ambassador, a role that enables her to use her skillset to deliver training and bereavement support.

Lucy’s wish to support the bereaved led to her working alongside Dr Bill Webster from The Grief Journey and subsequently developed a programme for bereavement support that is delivered from all the market towns in which Rosedale has a presence, with Lucy facilitating the groups in Suffolk and having personally supported hundreds of bereaved families through the 8-week programme.

Lucy is a qualified First Aider, Mental Health First Aider and is ASIST trained (Applied Suicide Intervention Skills Training) and works as part of the Norfolk SPIG (Suicide Prevention Intervention Group) and the Norfolk and Waveney Suicide Awareness Partnership.

Lucy’s drive is to ensure the bereaved are properly supported and signposted to the organisation that will best serve their needs.

As a volunteer for Nelson’s Journey for many years, Lucy is also passionate about supporting bereaved children and works with Nelson’s Journey in Norfolk and Nature and Nurture Therapeutic Services in Suffolk to help deliver Schools Bereavement Training.

Working as Rosedale’s Community Ambassador has enabled Lucy to be embedded in the heart of the community giving talks to groups and delivering much needed training and support in Norfolk, Suffolk and beyond.  Even before the country went into lockdown in March 2020, Lucy had already identified there was going to be a huge need for additional support for many people and she spent her first few weeks of home working developing new training sessions for professionals who are supporting the needs of those who have been bereaved during a pandemic.  As part of our corporate and social responsibility, we delivered this training free of charge to Norfolk Police, members of the chaplaincy team and bereavement volunteers at the Norfolk & Norwich University Hospital and to faith leaders across the county.

Lucy has also worked hard to ensure we can deliver our portfolio of courses via Zoom and has strived to ensure that everyone who has wanted to access training from home has been able to, including teachers, funeral directors, health & safety officers, business managers, blue light services, counsellors, those in a personnel or pastoral role and other members of the community working in a supportive role.

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Lucy Coote