Rosedale staff nominated for National Awards


Empathy and professionalism has helped two of our Funeral Directors  here at Rosedale Funeral Home be shortlisted from hundreds of entries for this year’s national Good Funeral Awards.

Anne Beckett-Allen, Director of Rosedale has been put forward for a Lifetime Achievement Award
while Chloe Middleton, Funeral Director in our Bungay office is shortlisted in the Most Promising New Funeral Director category.

Anne was nominated by Simon Wright, Chief Executive of Norfolk children’s bereavementaba-sat-alone
charity Nelson’s Journey where Anne is also a trustee.

Simon said: “The dedication and support Anne has shown is beyond expected. Her empathy towards bereaved children is endless and donations such as a ‘dolls house style church’ for us to show children how a funeral will look like as well as the grant funding donated to support education professionals through training is invaluable to the work that we strive to achieve. To nominate Anne in the lifetime achievement category is a real honour and a way for us to say thank you.”

Anne has served in the funeral profession for more than 25 years and tutors for both the National Association of Funeral Directors (NAFD) and British Institute of Funeral Directors (BIFD).  Her work with the NAFD includes specific responsibility for training directors in best practice for managing the needs of children.

chloe-certificateChloe Middleton was nominated for her award by a family she had helped following the loss of their mother.  They remarked: “Chloe was immaculately turned out, was very respectful throughout, had buckets of empathy and was simply just lovely. You were always there when we needed you, you were so helpful and patient. The service provided was second to none, a job very well done.” Families are now specifically requesting her services because of the fine reputation she has built in the community.

Fran Hall, CEO of award organisers The Good Funeral Guide said: “The Good Funeral Awards recognise exceptional service to bereaved people from all aspects of the funeral profession and supporting services. By progressing this far, Anne and Chloe have already demonstrated outstanding professionalism, empathy and a willingness to go the extra mile.”

The award winners will be announced at a ceremony in London on 8th September so best of luck to you both from all your colleagues here at Rosedale.